Happy Birthday, Creative Strategy: Still Growing at 27!
Someone recently told us, “We call Creative Strategy when we need someone to think.” That’s good news, because at 27, we’re not getting older, we’re getting smarter! If you need strategic thinking, let us know. Or if someone you know has an upcoming project, please refer us. (By the way, make sure we have your birthday, so we can send you our now-famous birthday greeting on your special day!)Happy Creative: Think Your Best Thoughts!
SmartCEO recently asked Creative Strategy CSO (chief strategy officer) Sally Roffman to recommend a book for summer reading. Her choice was Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace. Sally says, “Author Gordon Mackenzie reminds us that ‘Orville Wright did not have a pilot’s license.’ With tips, doodles, and anecdotes, Mackenzie challenges us all to transcend the tangled mass of rules and systems—the corporate hairball sometimes known as best practices." Get your copy today and get the creative juices flowing. (Big thanks to our favorite creative spark Dean Hering, chief innovator at OVO. He gave Sally the book!)Happy Strategy: Get Face Time with Sally!
On a very limited basis, Creative Strategy is offering an executive-level “Marketing Coach” service. As part of a monthly retainer, you’ll get one-on-one monthly meetings with Sally Roffman, which include your choice of any or all of the following:- Tweaking, finetuning, and redirecting ongoing marketing programs
- Prioritizing your marketing programs
- Providing a strategic context for planning
- Bouncing ideas off a great strategic mind
Interested? Email or call Brenda McCutcheon at 301-718-4550, ext. 109. (Available for current and new clients.)
